Adviser demand has prompted LV= to extend its offer of free critical illness (CI) cover for new customers taking out an income protection (IP) plan to the end of the year.
It says IP sales via its Flexible Protection Plan in Q1 are up by over a third compared with the same period last year. Under the plan, customers taking out a new IP policy receive free lump sum CI cover equivalent to three times their monthly IP benefit. The offer originally applied to February only. "Advisers have told us that our free CI offer enables them to revisit their existing clients to ensure their protection needs are being met," LV= head of protection Chris McFarlane says. Offer details: On diagnosis of a critical illness that meets our policy definition and survival f...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
