Image problem damaging protection sales

Kirwan says people need protection now more than ever whether it is life insurance, critical illness cover or payment protection insurance. Speaking at the Mortgage Expo in Manchester yesterday, Kirwan says the ABI Committee is discussing ways to improve the reputation of the protection market. “The biggest barrier to protection sales is the reputation the market has,” he says. “This is down to declining claims and there are two reasons for this: non-disclosure and people not being clear on what they are covered against. “We live in a buy now, pay later society, but people do not ha...