IFAs highlight growing importance of internet

In its latest ‘State of the IFA Nation’ report, Unbiased.co.uk also found strong evidence that IFAs are raising their qualifications in advance of the RDR. Research for the report found 61% of IFAs think the internet will become more important to consumers seeking financial advice, and over two thirds have their own website. The number of IFAs with a web address has risen 4% over the past year after seeing rapid growth of 16% between 2006 and 2007. However, the report claims half of those advisers do not currently promote their website through the Unbiased.co.uk ‘Find and IFA’ portal. ...