Aviva waters down IFA orphan client fears

It says the IFA channel remains its "most important", claiming it represents upward of 70% of its current business. Last month, Aviva sent out its new terms of business to advisers outlining the situations it deems acceptable to market to IFA clients. It said it would only do so if the client first requested advice from Aviva and, second, had not been serviced by the adviser for a significant period. But advisers have accused Aviva of disloyalty and claim the company is bidding to take advantage of an anticipated fall in IFA numbers as a result of the Retail Distribution Review (RDR)....