TrustNet, the funds data service, will retain its name even as parent Financial Express rebrands to create a more user- friendly experience for those searching its different offerings available online.
More joined up services and an easier user interface are promised by the rebranding, says Paul Wynne, head of marketing and communication, who also promises additional improvements going forward. ”We have big plans over the next few months,” he says. Even TrustNet will get a new logo, however, as the benefits of bringing together the TrustNet and Financial Express names becomes apparent. Wynne says it has taken time for these benefits to flow through, but users should now be in a position to better access all the services they want from single source. IFAonline
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