Prudential to launch equity release product

The life and pensioners provider is dumping its white-labelled Northern Rock lifetime mortgage offering after just over eighteen months, despite claiming the product has met sales targets. Ali Crossley, director of lifetime mortgages at Prudential, says the product met expectations in terms of sales volumes. ”Northern Rock was not surprised by our decision to launch our own product and we will continue to look after the customers we have gained through the lender. We were not able to launch our own product 18 months ago but they expected us to move into the market when we were sure we...