IFAP search facility makes leap into lead generation

As part of the deal, new enhanced display service will see the IFA firm’s entry placed inside a coloured box to make it stand out on the list of IFAs presented to the consumers, says David Elms, chief executive of IFA Promotion. Perhaps more importantly, however, the new paid-for service opens one of the complex confidentiality constraints of the current free IFA search service as it allows consumers to opt to receive a phone call direct from the IFA as a result of their enquiry or have the IFA’s details emailed to their inbox, says IFAP. Interactive functionality, such as links to t...