TCF challenge to marketing communications

David McCann, planning director, and Peter Wilson, ecommerce director outlined the challenge of marketing communications and distribution channels to an audience at the Financial Marketing Next Generation Marketing conference. TCF, or Treating Customers Fairly, the FSA’s principles-based approach to the way it will regulate communication and service levels between providers, intermediaries and their retail customers, may require financial services companies and regulated individuals not only to ensure the content of communications is ‘fair’, but possibly also to determine whether the chan...