Guest blogger Andy Milburn, head of marketing at Munich Re, shares his thoughts about communicating big changes from the top to the average adviser to the man on the street.
In 2005 the ABI managed the industry’s most recent review of the standard definitions covered by critical illness products. Advisers everywhere will be pleased to know that we’re due another one of these pretty in depth consultations very soon! It’s at this point that you usually hear people ranting and raving about all the things that could happen and how they worry about things becoming more complicated and what advice they should give to customers. Is it harder to claim on this condition now or easier? Should the customer keep their older products or take out newer ones which have longe...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
