Group critical illness

Group critical illness (CI) cover is poorly sold when compared to other group protection products, in particular group life and income protection. Traditionally employers have found it hard to see value in CI, reasoning that if you give someone £50,000 after they suffer a mild heart attack, then they may not return to work. However there is growth in the market, mainly coming from individual employees. Flexible benefit packages As a product group CI becomes most popular when employees choose it as part of a flexible benefits package. Employers aiming to motivate and retain their workfo...