Boundaries required

Levels of consumer trust would dramatically increase with a clear distinction between financial sales and advice according to the Association of IFAs (Aifa), writes Lucy Quinton. The association is calling on the Government and the FSA to make the distinction "crystal clear", according to Aifa director general Chris Cummings. Research conducted on behalf of Aifa by YouGov found 81% of people surveyed believed that knowing whether they were being sold a product or advised on one was important to build the level of trust in banks, building societies, life companies, IFAs and other financi...