Taking the lead

Although clearly established as a unisex healthcare product, healthcare cash plans are increasingly being sought after by women of all ages and backgrounds. Providing a specific sales opportunity for intermediaries, this trend can be attributed to a number of factors. Not simply due to the fact that the lifestyle, status and profile of women in society has changed greatly over the last 100 years, it can also be explained by an increased awareness of health issues and a rise in associated costs. There is no doubt the historical male/female roles have evolved with many women not only reta...