Conversion rates surpass the norm

LeadPoint has said it is experiencing above-standard conversion rates for life insurance leads with, it claims, figures of 20% being reported by many lead buyers. The company said one of the reasons for this was the devaluing mortgage market, which had forced advisers into looking at alternative revenue streams with life insurance benefiting from this diversification. LeadPoint also claimed that, in five months, its business had grown from "nothing" to trading 500 leads a day with demand growing week-by-week.