Next Generation Advisers: Meet Finura's Lydia Richmond and Sam Allen

‘Young people need advice - but the cost to serve often means they don’t get it’

Isabel Baxter
clock • 6 min read

In the Next Generation Advisers interview series, chief reporter Isabel Baxter introduces the next generation of advisers and highlights how they are planning to make their mark. Today’s featured advisers are Finura’s Lydia Richmond and Sam Allen...

Finura financial planner Richmond did a geography degree, but her family were in the finance sector and she had done some financial advice work experience, and so she set out on a different path. "I knew I wanted to do a job with people. I like to talk - probably too much sometimes," she told PA. For me, it was about meeting new people, chatting to them, and learning about their lives. "That actually linked back to my degree as well - understanding people and their backgrounds." Richmond started her financial advice journey with letters of authority and administration work. "I b...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

Octopus Money names CEO as Ruth Handcock exits

Octopus Money names CEO as Ruth Handcock exits

Chief strategy officer and financial adviser Dan Marsh appointed

Isabel Baxter
clock 06 February 2026 • 1 min read
People Moves: M&G adds to technical team

People Moves: M&G adds to technical team

Appoints Kirsten Morgan and Shoaib Ahmed

Professional Adviser
clock 03 February 2026 • 1 min read
AJ Bell names advised platform managing director

AJ Bell names advised platform managing director

Billy Mackay retires from his role as Mark Rendle is appointed

Isabel Baxter
clock 02 February 2026 • 2 min read