Royal London has been concentrating on building relationships with IFAs and making it easier for them to work with it, according to CEO Barry O’Dwyer.
Speaking to Professional Adviser, O'Dwyer said that the provider is centred around making life easier for IFAs through its digital enhancements. In March last year, Royal London rolled out a digital platform for its pensions business in a bid to make it "substantially easier" for advisers to work with it. O'Dwyer told PA that this has gone "exceptionally well". "We put a huge amount of time and effort into planning it properly," the CEO said. "We took quite a cautious approach and rolled out a small number of firms first then in December 2024 it went to the entire market." O'Dwy...
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