The £200bn question: Where next for model portfolios?

Model portfolio service (MPS) activity in 2026 has seen big names in asset management enter the UK market or make chunky changes to the services they offer, all aiming to catch the eye of advisers. But the flurry of moves in recent weeks is at least a year in the making. Julius Baer International, for example, hired its head of MPS way back in January 2025 in preparation for the launch of its first service this February. So what long-term prospects do wealth firms still see in the UK MPS market? Growth in MPS assets The short answer is client money. The market for third-party model ...