Why building trust in every aspect of financial advice is important

It is vital to establish trust before a meeting, advisers say

Julia Bahr
clock • 5 min read

During times of economic instability, Julia Bahr finds research has shown there is often an increased demand for financial advice...

Talking about money and trusting an adviser with your financial hopes and fears is not an easy task for most people. A survey carried out by My Pension Expert showed that 57% out of 2,000 respondents did not trust IFAs. Among those 55 and over, it was 65%. How can the industry address this alarming lack of trust and how can potential clients find advisers who are willing to develop long-term relationships with them? Below, Professional Adviser speaks to industry experts about the value of trust in the client/adviser relationship and share views on what is key to attracting and reta...

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