Fighting trolls, haters and overcoming adversity: Tales from female advisers

'I had to crawl my way every month to doing well'

Hemma Visavadia
clock • 8 min read

Hemma Visavadia speaks to female advisers about their personal experiences working in the protection industry, the barriers they overcame to succeed, and where the industry can do more to attract talent and better represent female advisers more accurately

To be a protection adviser is not an easy task but being a female adviser in this space can seem like twice the work. Female advisers often face the hurdle of breaking into a male-dominated industry and having their voice listened to. Just like men, they too must perfect their craft as an expert in their field, all while in some cases looking after a family, dealing with adversity and making a name for themselves. Social media is a great tool for an adviser; it's where they can spread the message of protection and find clients. However, social media can be cruel. Advisers who promote ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read
Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Three assumptions keeping the protection gap alive

Graham Singleton
clock 28 July 2026 • 5 min read