The digital age: Why online credibility is essential for advisers

Credibility and trustworthiness are some of the most important elements of an advisory business, and as online scams continue to proliferate, ensuring online profiles and websites convey legitimacy is of increasing importance. There is also a case to be made for promoting a constructive discourse in online spaces. In the midst of the pandemic, cases of online fraud reported to Action Fraud rose by a third to more than 410,000, according to Which?. The challenge for advisory businesses, therefore, is in understanding how to separate themselves from nefarious profiles while promoting their...