For those working in your more traditional, local advice firms made up of a handful of advisers, client acquisition can be particularly challenging. Without the resources, marketing budget, and sheer scale of larger, national businesses, it can be difficult to get the company’s name out there (while also dealing with the day-to-day responsibilities of client management, compliance and all the rest). Fortunately, the solution can be right on the doorstep...
Since the foundation of financial planning is rooted in connecting with others, reaching out to the local community can be a vital step in becoming well-known and trustworthy. It can also help advisers to dispel any misconceptions those in the local community may have about the financial planning industry. A pertinent challenge; according to a recent survey from My Pension Expert, more than half (57%) of people said they do not trust financial advisers, rising to 65% among those aged 55 and over. One IFA who recognises the importance of involvement in the local community is Victor Sacks,...
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