Four core principles and two companies compared: RLAM's George Crowdy on sustainability

Four core principles

clock • 6 min read

George Crowdy summed up Royal London Asset Management's sustainable investing approach at PA's ESG Masterclass last month and, here, Cherry Reynard sifts through his key points and the firm's processes...

Sustainability has come to mean many different things to many different investors and the definition continues to evolve. RLAM started on the sustainability path in the 1990s, long before it was fashionable. Its thinking has evolved, however, and it remains at the vanguard of the industry in developing sustainable strategies. For RLAM, sustainable investing seeks to include rather than exclude, looking for companies that, according to George Crowdy, fund manager on the sustainable investments team, "provide a net benefit to society, both in terms of what they do and how they conduct thei...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Risk Warning Review plans aim to address 'negative framing' of investing

Risk Warning Review plans aim to address 'negative framing' of investing

Lowest investment rate in G7

Alex Sebastian
clock 09 April 2026 • 2 min read
Equity fund outflows hit £1.44bn during war-torn March

Equity fund outflows hit £1.44bn during war-torn March

Calastone Fund Flow index shows

Professional Adviser
clock 09 April 2026 • 2 min read
Quality investing: Holding conviction when markets test investors

Quality investing: Holding conviction when markets test investors

Quality investors have no doubt had their conviction 'severely tested' of late

Scott Spencer
clock 31 March 2026 • 5 min read