M&G's Montgomery on rebrands: 'Pru name very much still here'

On Wednesday (31 March), M&G announced that its platform Ascentric and Prudential's advice arm will be adopting the name M&G Wealth, with the existing names consgined to mere memory. The rename does not include other aspects of the Prudential brand but changing from a name that is so well known within the financial advice sector and carries such historical weight with the general public it is a particularly interesting move. However, M&G Wealth managing director David Montgomery assured PA that the Prudential brand will still be an active part of M&G life and pension activities in UK and...