M&G's Montgomery on rebrands: 'Pru name very much still here'

And adviser thoughts

Sophie King
clock • 5 min read

Following its move to ditch the Ascentric platform and Prudential Financial Planning (PFP) names to combine them under the M&G Wealth umbrella, Sophie King talks to managing director David Montgomery about the move and reassures readers the Pru brand will still very much be a part of the business...

On Wednesday (31 March), M&G announced that its platform Ascentric and Prudential's advice arm will be adopting the name M&G Wealth, with the existing names consgined to mere memory. The rename does not include other aspects of the Prudential brand but changing from a name that is so well known within the financial advice sector and carries such historical weight with the general public it is a particularly interesting move. However, M&G Wealth managing director David Montgomery assured PA that the Prudential brand will still be an active part of M&G life and pension activities in UK and...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read
Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Shortlists will be published in early July

Professional Adviser
clock 05 June 2025 • 1 min read
Parmenion group operating profit rises to £17.5m in 2024

Parmenion group operating profit rises to £17.5m in 2024

Platform’s flows doubled during the 12 months to 31 December

Jenna Brown
clock 03 June 2025 • 2 min read