M&G's Montgomery on rebrands: 'Pru name very much still here'

And adviser thoughts

David Montgomery: “We’ve still got the power of Pru and M&G as brands and as product manufacturers. We will still distribute Pru funds and Pru portfolios into the market.”
David Montgomery: “We’ve still got the power of Pru and M&G as brands and as product manufacturers. We will still distribute Pru funds and Pru portfolios into the market.”
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Following its move to ditch the Ascentric platform and Prudential Financial Planning (PFP) names to combine them under the M&G Wealth umbrella, Sophie King talks to managing director David Montgomery about the move and reassures readers the Pru brand will still very much be a part of the business...

On Wednesday (31 March), M&G announced that its platform Ascentric and Prudential's advice arm will be adopting the name M&G Wealth, with the existing names consgined to mere memory. The rename does...

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