Into the ashes: An in-depth look at Phoenix and Standard Life

Brand review

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Into the ashes: An in-depth look at Phoenix and Standard Life

Phoenix Group recently hit the headlines with the acquisition of the historic Standard Life brand in the latest deal to shake up the life company arena. Many industry experts were surprised by the move, so what can we expect to see next from this firm that traditionally operates closed books?

The latest strategic manoeuvre by traditionally low-profile and closed book consolidator Phoenix Group has ignited considerable interest in the financial services industry after the announcement of a "simplification...

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