Advisers who understand the workings of human bias will be able to step in and help their clients stick with their investment plan, even when emotions might be driving them to do something, writes Simon Goldthorpe
We all like to think we make sensible decisions, but the truth is that no one is quite as rational as they believe. This becomes especially true in times like these, when we find ourselves faced with extreme and prolonged uncertainty. While much of the world's focus was on caring for friends and family when the pandemic first took hold, for advisers, the continued stock market volatility was - and still is - a challenge, with clients understandably concerned about the value of their portfolio and long-term financial outlook. And in times of trouble, humans are more susceptible to emot...
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