A 'happy medium' between technology and humans: José Supico on bringing advice into the 21st century

'Humans better than robo-advice'

Hannah Godfrey
clock • 1 min read

In this week’s episode of The Pro Adviser Podcast, in association with Architas, AdviceFront CEO & founder José Supico tells Hannah Godfrey of his ambitions to bring advice “into the 21st century” using technology combined with human advice to help bridge the advice gap.

Former adviser Supico founded AdviceFront in 2015 after feeling frustrated he was unable to advise friends and family who did not meet the typical wealth criteria to be effectively served by financial advisers. He thinks the future of advice centres on a "happy medium" between technology with the belief human advice that is "far better than robo-advice" - something he believes is unlikely to have a future. Elsewhere, the Portuguese native discusses the difference between advice in the UK and advice on the continent. He believes consumers in the UK have it pretty good, suggesting advic...

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