Ruth Sturkey: My cashflow planning light bulb moment

'Accelerate your evolution today'

clock • 6 min read

Ruth Sturkey believes even the most successful adviser is on the cusp of greater things. Here she explains how a cashflow planning light bulb moment changed her outlook and helped her business evolve

How you can change people's lives through financial planning? For many this means a change in mindset from transactional advice to a more comprehensive, life-focused service. You may provide a great client advice service already. Why change? Change is time consuming, unsettling and means you need to learn new things. You have a sound business; you are profitable; you have satisfied clients who trust you. What's the incentive? Evolution not change I believe you are on the cusp of even greater success. I stood in your shoes at the start of my journey. I was successful, yet I felt dise...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Treasury's AR consultation: Extending the FOS' scope a 'concern'

Treasury's AR consultation: Extending the FOS' scope a 'concern'

‘FOS needs to be overhauled as it is’

Isabel Baxter
clock 19 February 2026 • 4 min read
In Accord launches advice firm client investment 'badge' initiative

In Accord launches advice firm client investment 'badge' initiative

To demonstrate commitment to understanding client needs

Laura Purkess
clock 17 February 2026 • 2 min read
Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read