Abbie Knight: It's time to put PROD into practice

Client segmentation under new regime

clock • 6 min read

It is never a bad thing to take a step back and look at your value proposition with fresh eyes, writes Abbie Knight, and the FCA's PROD legislation provides advisers with an opportunity to do just that

How much do you know about the Product Intervention and Product Governance Sourcebook - known as ‘PROD' for short? If your response is ‘very little', then you are by no means alone.  Not long ago, research from consultancy the lang cat found almost three fifths (58%) of advisers remained unaware of this piece of legislation, which has actually been in force for over a year now. This statistic is particularly frightening because PROD has the potential to change radically the way most advisers run their centralised investment propositions (CIPs).  If that is not enough to grab your atte...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Multi-Asset

Wren Sterling's DFM arm launches trio of multi-asset funds

Wren Sterling's DFM arm launches trio of multi-asset funds

‘Complements’ its MPS range

Isabel Baxter
clock 09 September 2025 • 2 min read
Timeline puts multi-asset fund to market following FCA approval

Timeline puts multi-asset fund to market following FCA approval

Launch intended to ‘simplify investing for advisers’

Isabel Baxter
clock 04 September 2025 • 1 min read
Multi-Asset and MPS Roadshow: Join us in a town or city near you!

Multi-Asset and MPS Roadshow: Join us in a town or city near you!

Hear from Aberdeen Investments, Downing, Rathbones, Aviva Investors and Quilter

Professional Adviser
clock 13 August 2025 • 1 min read