Abbie Knight: It's time to put PROD into practice

Client segmentation under new regime

clock • 6 min read

It is never a bad thing to take a step back and look at your value proposition with fresh eyes, writes Abbie Knight, and the FCA's PROD legislation provides advisers with an opportunity to do just that

How much do you know about the Product Intervention and Product Governance Sourcebook - known as ‘PROD' for short? If your response is ‘very little', then you are by no means alone.  Not long ago, research from consultancy the lang cat found almost three fifths (58%) of advisers remained unaware of this piece of legislation, which has actually been in force for over a year now. This statistic is particularly frightening because PROD has the potential to change radically the way most advisers run their centralised investment propositions (CIPs).  If that is not enough to grab your atte...

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