Former 'Apprentice' winner on championing change for more female IFAs

'It will take a generation'

Sophie King
clock • 4 min read

A decade ago, Yasmina Siadatan was crowned winner of The Apprentice TV show from an all-female group of finalists. Here, she speaks to Sophie King about why the advice profession desperately needs more female IFAs

Now charged with making a name for Dynamic Planner, there is no doubt Yasmina Siadatan, the risk-profiling firm's head of marketing, has already done so for herself. For starters, in 2009 she was crowned champion of the fifth series of the BBC's television show The Apprentice. She went on to head up Lord Sugar's flagship tech and media organisation and was later headhunted by Dragon's Den's James Caan to help run his private equity organisation. This was all before she joined Dynamic Planner in 2016.  No matter what she has been doing over the last 10 years, however, Siadatan has made...

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