The adviser and author empowering the next generation of women

"Money is emotional"

Sophie King
clock • 4 min read

Milton Keynes-based financial adviser Catherine Morgan, talks to Sophie King about ticking 'published author' off her to-do list, empowering women and the need to focus on language and emotion when engaging with clients

Not only is Catherine Morgan a qualified financial adviser, in charge of her own firm and the host of various courses for people wanting to better their understanding and relationship with finance, she is now a published author. The Woman I'm Becoming includes stories, experiences and advice from some 20 entrepreneurial women across the globe, in a bid to help tackle the struggle many young women might face as they grow up.  In her own chapter, entitled The Emotional Spender, Morgan dives deep into her own relationship with money and how she rose to where she is today.   Her contri...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read
Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read