Due diligence is the key to direct lending investment

PA360 North revisited

clock • 6 min read

In its short existence, interest in the direct lending investment sector has come much more from consumers than advisers. David Beacham tells Cherry Reynard how Goji Investments is trying to change that

The direct lending investment sector has attracted considerable interest in recent years as investors have sought out new growth and income sources as alternatives to, say, low-yielding bond funds. Thus far, however, the take-up has largely come from consumers and it has not been part of financial advisers' product suite. Goji Investments is trying to change that. Innovative Finance ISAs were introduced in April 2016, with the aim of helping to channel ISA capital towards small businesses as banks backed away from the sector. They also fulfilled a rising investor need for growth and espe...

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