Millennial Money: Use tech as a 'fee-gap' for younger clients

‘It’s about trying to think about the future”

Hannah Godfrey
clock • 1 min read

In the second of PA's new Millennial Money video series, where experts dissect the money issues that matter most to millennials and those who advise them, Jane Hodges argues technology is a "brilliant" gap-fill for clients who cannot yet afford full advice fees.

Money Honey financial adviser Jane Hodges - who offers a virtual advice experience to customers over Skype - argues advisers should not think of technology as a threat to them, but rather a "brilliant way to fill the gap for those unable to afford full advice fees". Millennial Money: 'Anyone not taking on younger clients is closing down' Fellow panellists FTRC director Ian McKenna and Dunstan Thomas director of retirement Adrian Boulding agree the advice market should change, while urging the sector to avoid falling into the trap of using methods traditionally used to attract baby-boo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Not just a people problem: Why adviser and paraplanner friction is a structural issue

Not just a people problem: Why adviser and paraplanner friction is a structural issue

‘Friction between advisers and paraplanners rarely appears out of the blue’

Duncan Lancashire
clock 02 July 2026 • 4 min read
FSCS pays out more than £125m for unsuitable advice

FSCS pays out more than £125m for unsuitable advice

Unsuitable investment, pension and SIPP advice drive 2025/26 compensation costs

Isabel Baxter
clock 02 July 2026 • 2 min read
Feel Good Friday: Free paraplanning mentoring initiative expands

Feel Good Friday: Free paraplanning mentoring initiative expands

The Paraplanner Club partners with Fundment

Professional Adviser
clock 02 July 2026 • 1 min read