Simon Rogerson: Three ingredients needed to earn customer trust

Small-cap opportunities

Jayna Rana
clock • 8 min read

Octopus Group co-founder and CEO Simon Rogerson talks to Jayna Rana about the three ingredients needed to earn customer trust, how smaller companies are in most demand and why he is supporting his staff to start up their own businesses.

Naiveté - that is what Simon Rogerson says is the genuine answer to why he left Mercury Asset Management (later acquired by BlackRock) in 2000, aged just 23 and still on the company's graduate scheme, to set up Octopus alongside colleagues Chris Hulatt and Guy Myles. "None of us knew any better or what we were doing," he says. "All we knew was that we were working in an industry that was broken and one that nobody trusted, and we wanted to change it." The trio swapped the high-rise City tower for a shared office above a supermarket in Farringdon, spending the first nine months raising...

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