Business protection: Three things advisers must know

Top tips to help grow business protection portfolios

clock • 4 min read

Professional Adviser's sister title Cover recently hosted an ‘Adviser Academy' with Legal & General on business protection. Fiona Murphy shares three top tips from the training session to help advisers grow their business protection portfolios and educate both potential and existing clients.

1) There's more to life than just relevant life Richard Kateley (pictured), head of specialist protection at Legal & General said: "There are four main types of business protection: debt protection, key person: profit protection and share protection and relevant life, which is more of a family protection plan and a great product for getting into the marketplace. "People are selling relevant life plans, sales have soared and they're now outselling all three of the others put together but advisers aren't moving onto the rest of the market, which is a real missed opportunity. "If you'v...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Majority of advice firms assisting clients with protection needs

Majority of advice firms assisting clients with protection needs

Average cost of care amounts to £1,594 per week

Cameron Roberts
clock 11 March 2025 • 1 min read
Shifting demographics: Post-Budget protection conversations

Shifting demographics: Post-Budget protection conversations

Emerging market for people aged 45 and upwards

Naomi Greatorex
clock 18 February 2025 • 3 min read
Supermarkets, fast cars, and protection insurance

Supermarkets, fast cars, and protection insurance

'I would argue this is a perfect example of an efficiency gap'

Paul Yates
clock 10 February 2025 • 3 min read