Business protection: Three things advisers must know

Top tips to help grow business protection portfolios

clock • 4 min read

Professional Adviser's sister title Cover recently hosted an ‘Adviser Academy' with Legal & General on business protection. Fiona Murphy shares three top tips from the training session to help advisers grow their business protection portfolios and educate both potential and existing clients.

1) There's more to life than just relevant life Richard Kateley (pictured), head of specialist protection at Legal & General said: "There are four main types of business protection: debt protection, key person: profit protection and share protection and relevant life, which is more of a family protection plan and a great product for getting into the marketplace. "People are selling relevant life plans, sales have soared and they're now outselling all three of the others put together but advisers aren't moving onto the rest of the market, which is a real missed opportunity. "If you'v...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Aviva completes £460m acquisition of AIG Life after CMA delay

Aviva completes £460m acquisition of AIG Life after CMA delay

'It's disappointing to lose another protection insurer from the market'

Cameron Roberts
clock 10 April 2024 • 2 min read
Is price really still king? Why the protection market needs to evolve

Is price really still king? Why the protection market needs to evolve

Data and process improvement will be 'battlegrounds of tomorrow'

Paul Yates
clock 18 March 2024 • 3 min read
Protection sales down 102,000 in 2023; adviser focus labelled 'crucial'

Protection sales down 102,000 in 2023; adviser focus labelled 'crucial'

'Income protection products are more important than ever'

Cameron Roberts
clock 26 February 2024 • 1 min read