For and against: Should adviser fees be displayed online?

At the weekend consumer champion Which? renewed its call for advisers to display their fees and charges online. The idea was to make it easier for consumers to shop around, and that "good IFAs have nothing to fear" from doing so, Which? claimed. The body has been campaigning for better fee transparency since the Retail Distribution Review, but now it wants the regulator to act and make displays mandatory. Advisers are split on the issue and some warn forcing consumer focus on price would achieve the opposite of allowing them to make an informed choice. They claim it could be a "mis...