'Keep clients happy? We're too busy pleasing FCA'

The FCA's Rory Percival is unimpressed by firms seeking to 'please the regulator'. But what other option do firms have?

Carmen Reichman
clock • 5 min read

The message from the FCA is clear: please your clients and you'll please us. Well, advisers have got a bone to pick with that...

Firms overtly trying to please the regulator do not impress its technical specialist Rory Percival. It suggests a tick-box approach, he said recently, which fails rule number one: putting the client first. Advisers do not question Percival's logic, but some suggest truly meeting clients' wishes and pleasing the Financial Conduct Authority (FCA) are mutually exclusive. Fear factor The industry is suffering from "regulatory over-creep", according to James Trickett & Son Financial Services' Clive Balchin. Adhering to 'the process' first and foremost is paramount, he said. "If I was ...

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