You can't please all of the people all of the time... Advisers' views on APFA 15 years on

You can’t please all of the people all of the time... Advisers' views on APFA 15 years on

Laura Miller
clock • 6 min read

Laura Miller asked advisers what they think of the body that is supposed to represent them, the Association of Professional Financial Advisers (APFA), 15 years on from its inception. The responses varied widely...

        Danny Cox, head of financial planning, Hargreaves Lansdown (not APFA member) "It is, in my view, impossible to have one body represent everyone" "The financial adviser community varies from virtually a cottage industry and individuals with lifestyle businesses through to national networks and FTSE 100 companies and every stage in-between. "With this diversity of business types, differences in the way firms work and their interests, it is, in my view, impossible to have one body represent everyone."   Julie Hepworth, Perspective Financial Group (APFA member...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women in Financial Advice Awards 2026: Winners' gallery

Women in Financial Advice Awards 2026: Winners' gallery

Championing women in advice and financial services

Professional Adviser
clock 05 November 2026 • 1 min read
Women in Financial Advice Awards 2026: All the winners revealed!

Women in Financial Advice Awards 2026: All the winners revealed!

WIFA 2026 awards were presented at a gala dinner on 4 November

Professional Adviser
clock 05 November 2026 • 12 min read
It's a family affair: How advisers can close the participation gap

It's a family affair: How advisers can close the participation gap

Small changes to everyday conversations and meetings that make the biggest difference

Jenny Davidson
clock 04 November 2026 • 4 min read