Three's a charm: Why firms are failing on financial promotions

With the ever increasing use of social media, the Financial Conduct Authority (FCA) has been in extensive dialogue with the industry over the past 18 months to ensure financial promotion rules are met and that they are fair, clear and not misleading. Financial promotions are often the first contact a consumer has with a financial product or firm and, in support of its early intervention approach, this is clearly a primary focus of the regulator in its pursuit of reducing detriment to consumers. Let's take a look at some of the key points to take from the regulator's announcements on t...