One man's bid to make 'selling' a squeaky-clean word

"I've thought about giving it a different title," said financial adviser-turned-business consultant Doug Tucker (pictured), about his recently published book Sales Commando – unleash your potential. "I was turned away by British publishers who were concerned about the negative connotations of the title," he explained. "But why is the word ‘selling’ a dirty word? It's a dirty word because it's incorrectly perceived – particularly in the UK – end of story." Sales Commando – which shares its name with Tucker's Dubai-based consultancy business – is centred on a set of basic techniques tha...