Yvonne Goodwin Wealth Management founder Yvonne Goodwin on why she is a firm believer in bespoke, the importance of having a hiring philosophy and how she could have ended up on the checkout at Morrison's.
Lead generators that promise the earth have met their match in Yvonne Goodwin. She currently has 73 clients and doesn't want any more, thank you very much. "Don't try to rule the world," she says. "We're happy with the number we have. When we first started [in 2007] we wanted 100 but to reach that now we'd have to take on more staff and I would have to supervise them which would add to my workload." Goodwin (pictured) is evidence that the long heralded death of the small IFA is exaggerated. With her as the sole adviser - and just three other members of staff - Goodwin's Leeds-based fi...
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