Where do advisers fit into the Guidance Guarantee?

Helen Morrissey
clock

The development of the Guidance Guarantee continues to stoke industry debate. What should it look like? Who will deliver it? And how much will it cost?

The Chancellor's initial claim that people will get free face-to-face advice at the point of retirement has since been clarified. Both the Treasury and the pensions minister have said the service is more likely to provide guidance rather than advice and it does not necessarily need to be delivered face to face either. So what role can advisers play in this? In this month's issue, I interviewed the Personal Finance Society's (PFS) chief executive Keith Richards  and he believes advisers can play a major role. The PFS has put forward the idea of a National Guidance Service where people ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Targeted support: FCA rules out specific annuity suggestions

Targeted support: FCA rules out specific annuity suggestions

Firms must signpost consumers to MoneyHelper’s annuities comparison tool

Jenna Brown
clock 30 June 2025 • 3 min read
How annuity underwriting needs to change to meet Consumer Duty

How annuity underwriting needs to change to meet Consumer Duty

'This is an industry systematically delivering poor outcomes'

Andrew Gething
clock 24 June 2025 • 4 min read
Annuities in a post-freedoms world: The need for rebranding and repositioning

Annuities in a post-freedoms world: The need for rebranding and repositioning

‘The challenges facing today’s retirees are intensifying’

Steve Butler
clock 22 May 2025 • 4 min read