Super clean and others: What drove different approaches to passing on cheaper costs?

Eight fund groups, not including Standard Life Investments, opted for the ‘super clean' route, resulting in the creation of a new, discounted share class for 298 mutual funds. Four other fund groups, again not including Standard Life Investments, opted for the insured fund approach. Standard Life manufactures a unitised fund under life insurance regulations and is able to then negotiate cheaper fund costs as an institutional investor. The firm says this approach has required the creation of the first range of fully unbundled insured funds and has confirmed 79 discounted insured fund l...