Fallout: How the D2C price war could infect the advised market

Henry Brennan finds out what the D2C price war could mean for market sustainabilty

clock

Could the intense price war among D2C platform providers spill over into the advised space? Henry Brennan finds out what it could mean for long term sustainability

The spate of direct-to-consumer (D2C) providers unveiling increasingly competitive platform charges has been causing a stir in the first few weeks of 2014. In terms of this headline charge, news that Hargreaves Lansdown would be charging 45bps for sub-£250,000 clients prompted some competitors to undercut it by as much as 20bps. However, this focus on pricing models is indicative of a potentially damaging trend for the industry in the long run, if such a trend is even sustainable. GBST chief executive Robert DeDominicis said execution-only platform costs could end up being taken as...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

FNZ launches adviser-focused AI tool as personalisation demand grows

FNZ launches adviser-focused AI tool as personalisation demand grows

Generative AI solution intended to cut admin time and help advisers meet Consumer Duty standards

Sahar Nazir
clock 19 August 2025 • 2 min read
Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

‘There will be potential platform consolidation’

Jenna Brown
clock 18 August 2025 • 6 min read
Aviva platform net flows climb 28%

Aviva platform net flows climb 28%

Driven by higher adviser client retention and expanding direct wealth channel

Sahar Nazir
clock 14 August 2025 • 2 min read