Fallout: How the D2C price war could infect the advised market

Henry Brennan finds out what the D2C price war could mean for market sustainabilty

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Could the intense price war among D2C platform providers spill over into the advised space? Henry Brennan finds out what it could mean for long term sustainability

The spate of direct-to-consumer (D2C) providers unveiling increasingly competitive platform charges has been causing a stir in the first few weeks of 2014. In terms of this headline charge, news that Hargreaves Lansdown would be charging 45bps for sub-£250,000 clients prompted some competitors to undercut it by as much as 20bps. However, this focus on pricing models is indicative of a potentially damaging trend for the industry in the long run, if such a trend is even sustainable. GBST chief executive Robert DeDominicis said execution-only platform costs could end up being taken as...

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