Managing expectations: Why 'reduced' equity returns are not abnormal

All good things come to an end... eventually

clock

Investors must adjust their expectations for equities downwards but that is not to say there are no opportunities at all, writes UBS Wealth Management's Bill O'Neill.

All good things come to an end. After experiencing ­annualised returns of more than 15% during the past five years, it is time for investors to adjust their expectations for equities downwards. Those who wish to stay stocked up on stocks must become accustomed to a level of return which is half that experienced in recent years. The new normal is, in fact, quite normal. A stabilising economy and less volatility in the markets are the reasons for this. Recent returns in equities have not been driven by underlying economic growth but by unconventional monetary policy, which is now on a p...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Equities

Global equities, Château Screwtop and a nose for opportunity

Global equities, Château Screwtop and a nose for opportunity

'The bottom line is that bias is commonplace and counterproductive'

Professional Adviser
clock 06 May 2026 • 4 min read
Alexandra Jackson: UK equities - going beyond the narrative

Alexandra Jackson: UK equities - going beyond the narrative

Economic recovery takes hold

Alexandra Jackson
clock 04 March 2026 • 3 min read
Love is… picking the right stock

Love is… picking the right stock

'We genuinely love each and every one of these companies when we take an initial position'

Gabriel Sacks
clock 13 February 2026 • 4 min read