'I can't get no...': How to gauge client satisfaction

Figuring out whether a client is happy, much like figuring out whether your significant other really liked that birthday gift, can be tricky. Sometimes the signs are clear; the client refers you to a friend or family member, or increases the amount of business they do with you. Other times, however, a little more digging may be required to find out whether you are in-fact meeting their expectations and indeed, what you can do to exceed them. It’s good to talk The easiest and most effective way to find out if a client is happy is simply to ask them, argues Joss Harwood, director of E...