You've come a long way: A look at the evolution of group income protection

PROTECTION

clock

Canada Life Group's Paul Avis examines the evolution of group income protection and the largely undiscovered opportunities for advisers.

In the beginning, there was a financial insurance policy called permanent health insurance. This was re-named to prolonged disability insurance, salary continuance and then long-term disability insurance, before settling on income protection. The name is not all that has changed. It is exciting to see the way that a simple financial product has morphed into an affordable, flexible, value and service bundle. Group income protection (GIP) is now so much more than a financial product and good insurers are keen to work with advisers and their clients to ensure they make the most of what i...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Restricted and independent: Why the language of advice must move with the times

Restricted and independent: Why the language of advice must move with the times

'These labels matter because they influence how people view advice'

Roger Brosch
clock 20 June 2025 • 3 min read
PA Asks: What song would the current advice landscape be?

PA Asks: What song would the current advice landscape be?

Plus targeted support hopes, geopolitical tensions and PFS membership

Professional Adviser
clock 20 June 2025 • 1 min read
Women in Financial Advice Awards 2025: Entry period closes today!

Women in Financial Advice Awards 2025: Entry period closes today!

There is still time to complete your WIFA 2025 entries

Professional Adviser
clock 20 June 2025 • 1 min read