You've come a long way: A look at the evolution of group income protection

PROTECTION

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Canada Life Group's Paul Avis examines the evolution of group income protection and the largely undiscovered opportunities for advisers.

In the beginning, there was a financial insurance policy called permanent health insurance. This was re-named to prolonged disability insurance, salary continuance and then long-term disability insurance, before settling on income protection. The name is not all that has changed. It is exciting to see the way that a simple financial product has morphed into an affordable, flexible, value and service bundle. Group income protection (GIP) is now so much more than a financial product and good insurers are keen to work with advisers and their clients to ensure they make the most of what i...

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