Mark Polson reviews: Seven Investment Management's 7IMagine app

Seven Investment Management states that its new 7IMagine (geddit?) app will give customers “a picture of their money”. It wants people to get involved with their finances. It even claims that the app is simple, fun and “just like playing a game”. That’s a bold claim and it’s with more than a slight degree of trepidation that I approach any financial application professing to be “fun”. Yet, 30 seconds into the corporate preamble video (complete with some hilarious green screen action – look for the beach bit) and I was hooked. Why? It’s all to do with who built the app. Seven IM has sh...