Broaching the subject: talking enhanced annuities with clients

RETIREMENT

Jenna Towler
clock

Enhanced annuities give better rates to retirees with certain medical conditions. But getting clients to open up on their full medical history is harder than it seems.

Enhanced annuities, which give people with medical conditions more favourable rates, are now big business as rates on traditional products remain at record lows, with no end in sight for struggling retirees. If a client is a smoker, has diabetes, high blood pressure, heart disease or cancer then it is likely they will get a better retirement income through an enhanced policy. The latest statistics for Q4 of 2012 put enhanced annuity purchases in the open market at 54% by number of cases and total sales reached £4.48bn in 2012, an increase of 49% from the previous year. Disclosure ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

MKC Invest backs robotics as physical AI takes off

MKC Invest backs robotics as physical AI takes off

Conducts four-week internal research project

Sophia Panayi
clock 03 July 2026 • 2 min read
Feel Good Friday: Free paraplanning mentoring initiative expands

Feel Good Friday: Free paraplanning mentoring initiative expands

The Paraplanner Club partners with Fundment

Professional Adviser
clock 03 July 2026 • 1 min read
Wesleyan launches two with profits funds for advisers

Wesleyan launches two with profits funds for advisers

Available on Aberdeen, Nucleus, Wealthtime and Hubwise platforms

Sophia Panayi
clock 03 July 2026 • 2 min read