Broaching the subject: talking enhanced annuities with clients

RETIREMENT

Jenna Towler
clock

Enhanced annuities give better rates to retirees with certain medical conditions. But getting clients to open up on their full medical history is harder than it seems.

Enhanced annuities, which give people with medical conditions more favourable rates, are now big business as rates on traditional products remain at record lows, with no end in sight for struggling retirees. If a client is a smoker, has diabetes, high blood pressure, heart disease or cancer then it is likely they will get a better retirement income through an enhanced policy. The latest statistics for Q4 of 2012 put enhanced annuity purchases in the open market at 54% by number of cases and total sales reached £4.48bn in 2012, an increase of 49% from the previous year. Disclosure ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why FCA scrutiny of consolidator integration is growing

Why FCA scrutiny of consolidator integration is growing

A shift from acquisition strategy to integration capability

Isabel Baxter
clock 20 May 2026 • 6 min read
Confidence among advisers 'extremely high' as profession thrives

Confidence among advisers 'extremely high' as profession thrives

Annual advice profession snapshot from Dynamic Planner

Jenna Brown
clock 20 May 2026 • 3 min read
Ex-minister Nicky Morgan looks to set up inquiry into women's financial resilience

Ex-minister Nicky Morgan looks to set up inquiry into women's financial resilience

‘Financial vulnerability is a predominantly female experience’

Sophia Panayi
clock 20 May 2026 • 1 min read