Eight steps to test your platform's longevity

Despite the fact that the number of platforms in the UK keeps growing – up to 30 depending on what you believe a platform actually is – there is continued speculation that there will be future consolidation of the market. Unsurprisingly, this does tend to emanate from the larger platforms that no doubt see themselves as the main beneficiaries of such a situation. Australia is often pointed to; down under there are now ‘the big five’ platforms and the market is vertically integrated from manufacture to distribution. Given some of the market domination ‘we will become everything’ type stat...