Feng shui: applying Chinese theory to wealth management

WEALTH MANAGEMENT

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Axa Wealth's Shaun Sandiford applies a little ancient Chinese theory to the wealth management space.

Feng shui - the ancient Chinese art of creating a harmonious environment to ensure the health and good fortune of those inhabiting it - may not be a traditional concept to apply to financial services. However, I have taken a number of the philosophies of Feng shui and applied them to the UK wealth management environment. You may ask: ‘Why not specifically the UK platform market?’ But that is going to be my point. Applying Feng shui to your bedroom or garden would require not just having a bed, wardrobe and bedside tables, or plants, a gate and a pond. Of more importance are where they...

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