Why IFAs should embrace social media

The business world seems to have split itself into three social media camps: those who embrace it with enthusiasm, those who refuse to entertain the idea until someone can prove a decent return on investment, and those who have dipped their toe in the shallow end but are a bit reluctant to wade in. I think it is fair to say the financial services sector, while not necessarily bone dry, is far from swimming out of its depth. Hardly surprising when you consider that social media in financial services has more than its fair share of challenges: from regulatory issues that guide what can ...